ETC 2010 Agenda Overview Click here to download the Complete Agenda for ETC 2010 (full text version). Note: there may be slight changes in rooms. The final version will be available at the Conference. “ETC continues to be the best ‘bang for the buck’ in terms of benefits to my organization and my own personal professional development. In this year of financial stresses, it is so important to come together with colleagues, commiserate, strategize, and feel a renewed sense of purpose. This is the outstanding achievement of ETC every year.” —Leslie Jennings Rowley, Executive Manager, Princeton Journeys "This is the most content-laden conference in the travel industry."
—Jim Sano, President, Geographic Expeditions Sessions and agenda highlights will be added continuously.
Stay tuned!
We listened to your suggestions for sessions & tracks!ETC 2010 features over 30 powerful educational sessions with timely, inspiring, and information-packed content delivered in targeted keynotes and concurrent sessions throughout 2.5 days. Defining marketing in the next decade, putting travelers first, and retooling for relevance will be guiding themes. Speakers and sessions will deliver strategies, applications, and solutions in direct response to the over-arching issues and concerns articulated by colleagues at ETC’s regional spring roundtables. All new for ETC 2010's curriculum will be three core tracks:
1) Restructuring Business Models and Sales Strategies
2) Growing and Developing Travel Programs
3) Re-Tooling Marketing, Outreach, and Member Engagement
Wednesday, February 3 will kick off the conference will a diverse and rich array of Pre-Conference programs that are sure to match your personal and professional interests and needs. Click here to read more about what is on offer, or go directly to the links for the following programs:
Thursday, February 4, and Friday, February 5:
Don't miss these special new sessions: - Staying Alive: A colleague-led 4-part town hall forum on strategic business planning, best practices, out-of-the-box thinking, and pricing strategies in a climate of discounting.
- Innovative Travel Marketing: Selling in a recession—beginner to advanced sessions on reaching travelers using different mediums from direct marketing to social networking.
- Setting The Mark: Part I of ETC’s 3-year risk management curriculum keeping you abreast of travel risks and liabilities plus advice clinics…from the experts.
Plus, plan for time to explore the enhanced 2010 International Bazaar, which will be featured in the well-appointed 20,000 square-foot space of The Rhode Island Convention Center. All concurrent session rooms will be situated on the same level within a two-minute walk to the International Bazaar.
Saturday, February 6:
Get the most out of ETC 2010 by attending these value-added closing sessions (times are included to ensure you can book your return transportation accordingly):
- Establishing The Game Plan: For 2010/11
7:30 a.m. – 9:30 a.m. | Open to Travel Planners only
(No fee for travel planners attending the full conference)
Develop an action plan to put in place upon return to your office! Travel planners have asked for more time to meet with their colleagues to digest and discuss the information gleaned from ETC. Facilitated by your colleagues, don’t miss this invaluable networking venue to re-cap the best take-home ideas with travel planners from like-sized programs and institutions.
- Navigating Social Media: A Hands-on Approach
9:30 a.m. – 12:45 p.m. | No cost for ETC conference attendees. $150 for one-day only registrants.
Sign up for a power-packed morning! Having presented a 4-part series of sessions on social media and e-marketing at ETC 2010, this post-conference program will take that knowledge to new levels with practical, actionable lessons in how best to navigate social media “hands on” today for application in your own office tomorrow. The morning begins with a lively and entertaining interactive closing plenary with Professor Sree Sreenivasan of the Columbia University Graduate School of Journalism—back to ETC by popular demand! The plenary will be followed by a two-hour workshop delivered by a cadre of savvy practitioners in the New England area. Peruvian coffee and pastries will add a festive touch to the morning session break.
Please note: programming is subject to change. |
